Pure Ativ is a wellness-focused brand that promotes health through natural, plant-based supplements. As a client of Colaborati, the project aimed to create a strong visual identity and communication strategy that reflects the brand’s core values: vitality, balance, and sustainability.

🔧 What Colaborati Delivered:

• Visual Identity & Brand Direction
  Development of a cohesive visual language aligned with the brand’s positioning as a natural and 100% vegan wellness solution.
• Product Kit Design
  Creation of daily sachet kit labels for each product in the line — focused on clarity, trust, and user-friendly presentation. Each label highlights the product’s benefits, composition, and intended purpose.
• Informative Texts & Health Messaging
  Writing of commercial and informative product descriptions with motivational language, emphasizing the advantages of maintaining health through natural supplements.
• Communication Strategy Support
  Guidance on how to position the brand in the market, aligning tone of voice, visuals, and messaging for both Portuguese (PT) and international audiences (as FR and UK).